About PathwAI
Health and wellness brands deserve a better way to acquire patients. The status quo is a pile of form tools, blocked pixels, engineering tickets, and guesswork. We're building the alternative: one platform from first click to paid patient.
The problem we're solving
Health and wellness brands are going direct-to-consumer: GLP-1 clinics, telehealth providers, aesthetics practices, mental health platforms. They spend real money on acquisition, then send patients through an intake process designed for a hospital waiting room, not a conversion funnel.
The funnel is where qualified patients are lost, and the data is where the budget is lost. Long forms and jarring hand-offs kill conversion. Meanwhile pixel restrictions and HIPAA leave marketing teams flying blind: conversions the ad platforms never see, CAC nobody can explain, and audiences rented instead of owned.
PathwAI rebuilds both halves. AI drafts a guided patient journey from a program description: eligibility upfront, consent in context, checkout at the moment of highest commitment. And because the funnel runs on PathwAI, every click, answer, and payment is captured first-party, PHI is stripped before anything leaves, and attribution, conversion signals, and audiences flow back to your ad platforms compliantly.
What we believe
Patient-first UX
Short, guided steps that reduce cognitive load and lift completion. Intake is often nerve-wracking; the experience should help, not hinder.
Compliance is an advantage
HIPAA, consent, and PHI handling aren't checkboxes. PHI is stripped before any event leaves the platform, so brands get the full marketing signal others have been forced to give up.
Operators own iteration
Changing a question or a routing rule should never need an engineering ticket. The people who run the program should improve the flow directly.
Own your acquisition data
Attribution, audiences, and conversion signals should belong to the brand, first-party. Not rented from ad platforms, not lost to blocked pixels.
AI accelerates, people decide
AI generates a useful first draft. Your clinical and ops team reviews, refines, and owns the result. Judgment stays with people.
Transparency builds trust
We publish our subprocessors, keep privacy and HIPAA documentation clear, and answer security questionnaires honestly.
Who PathwAI is for
Operators, growth leads, clinic directors, and product managers running health and wellness programs who need to move fast without breaking compliance. If you're:
- Launching a GLP-1, HRT, or telehealth program and need intake up in weeks, not months
- Buying Meta and Google traffic without knowing which ads actually produce patients
- Running an aesthetics practice and losing leads between the quiz and the booking
- Spending engineering time maintaining a custom intake form instead of building product
- Fighting a general-purpose form tool to make it work for regulated health intake
- Opening a new treatment or market and need a compliant, conversion-optimized flow fast
PathwAI was built for you.