The AI-native patient acquisition platform for health & wellness brands.

Build complex intake quiz funnels with AI. Track, attribute, and retarget every conversion.

Meet PathwAI

Start from proven templates

Battle-tested patient flows from leading digital health brands.

One platform for your entire patient journey

From logic to design to content. Create and launch entire experiences in one visual editor.

AI Agents

Generate steps, copy, and logic from a prompt. Ask for changes in plain English and watch them happen.

Logic & branching

Eligibility rules, conditional paths, and personalization on every step. Route each patient to the right outcome, automatically.

Custom themes

Fonts, colors, tone, and motion. Every step looks like your brand, not a form tool.

Analytics, A/B testing & self-improving funnels

Test every step, see exactly where patients drop off, and let winning variants take over. Conversion climbs week over week.

Know which ads bring you patients.

Full-funnel attribution and server-side conversion signals, from first click to paid patient. Your ads optimize on real data, and PHI never leaves the building.

Marketing attribution

See which campaign, ad, and creative produced every patient, from first click to payment.

Conversion signals that feed the algorithm

Every conversion captured server-side and sent back to Meta and Google, so bidding gets smarter and CAC drops.

Compliant by construction

PHI is stripped before any event leaves the platform. Full signal, none of the pixel risk.

Audiences you own

Retargeting and lookalikes built from your first-party data, synced compliantly to your ad accounts.

Enterprise-ready from day one

Connect the tools you already run, on infrastructure that meets healthcare's rules.

Beluga Health
Partner
Partner
Partner
Partner
Shopify
Meta
Stripe
CarePortals
GoHighLevel
Braze
Segment
Klaviyo
Healthie
Zapier
Customer.io
Attentive
Mixpanel

Plug into your entire stack

One integration layer for your clinical and marketing stacks. EMRs and telehealth alongside CRMs, Klaviyo, Customer.io, analytics, and your ad platforms.

Compliance-grade security, built in

Enterprise-grade safeguards keep PHI safe out of the box, meeting HIPAA and PIPEDA with protections on par with GDPR. Regional hosting available for data residency.

Build faster. Convert more. Spend less.

Ship fast, optimize every step, and stop waiting on engineering.

Hours

from prompt to live funnel, and every iteration after ships just as fast

+30%

conversion when every step is A/B tested and winning variants take over

0

engineering tickets. Your team edits copy, logic, and design directly

Frequently asked questions

What are you waiting for?

Book a demo